What makes a good landing page for a small business?
A good landing page for a small business converts visitors into leads by doing one thing well: removing every distraction between the visitor and the desired action. The best landing pages have clear copy, a single call to action, and proof that your offer is worth trusting.
The core elements of a high-converting landing page
1. A headline that matches what the visitor was looking for
If someone clicks an ad about "web design in Curitiba," the headline should confirm they're in the right place. Mismatched headlines kill conversions immediately.
2. A subheadline that clarifies the benefit
The subheadline answers: what do you get, and why should you care? Keep it to two sentences max.
3. Social proof above the fold
A testimonial, a client logo, or a specific result (e.g., "42 projects delivered across Brazil") builds trust before the visitor decides to scroll.
4. One clear call to action — repeated
Every landing page should have one primary CTA (book a call, fill out the form, send a message on WhatsApp). Repeat it 2–3 times as the visitor scrolls. Don't offer multiple options.
5. Fast load time
Landing pages that take more than 3 seconds to load lose a significant portion of visitors before they even see the offer. Lighthouse score above 90 is the target.
6. Mobile-first design
Most paid traffic lands on mobile. If the page doesn't look great on a phone, the conversion rate will suffer regardless of how good the copy is.
What to avoid
When should a small business use a landing page vs. a website?
Use a landing page when running paid ads or promoting a specific offer. Use your main website for organic search, credibility, and everything else. Most businesses in Curitiba and across Brazil benefit from having both.